POPPY WRIGHT
DELIVERABLES
Brand Strategy + Naming
Branding + Identity
Web Design
Digital Assets
Stationary Assets
Merchandise
Poppy Wright is a travel blogger and journalist seeking a personal brand that captures the essence of her adventurous spirit, vibrant personality, and the heartfelt connections she makes on her travels. Inspired by the character Poppy Wright from Emily Henry’s, People We Meet on Vacation, this personal brand brings to life the thrill of exploring new places, meeting new people, and embracing the joy of unexpected journeys. It’s a blend of playful storytelling and travel, designed for wanderers, explorers, and lovers of adventure.
PROJECT GOAL
To create a personal brand that captures Poppy’s adventurous spirit, playful charm, and zest for life, bringing her story to life in a way that’s as fun and spontaneous as she is!
DESIGN DECISIONS
