LARA JEAN'S CUPCAKES
DELIVERABLES
Brand Strategy + Naming
Brand Identity
Illustrations
Digital Assets
Print Assets
Menu Design
Signage
Packaging Concepts
Merchandise
LJ’s Cupcakes is a whimsical and romantic cupcake shop that draws inspiration from the heartfelt themes of To All The Boys I’ve Loved Before by Jenny Han. The brand encapsulates the sweetness of first loves and youthful nostalgia through a charming blend of soft colours, playful patterns, and elegant typography. Taking inspiration from the films rather than the book series, it sets the tone for a charming and inviting brand identity, that plays around with a rich colour palette with handwritten love letters and script typography.
PROJECT GOAL
To create a delightful and memorable brand for an artisanal cupcake shop, inspired by the themes of love, nostalgia, and sweetness depicted in To All The Boys I’ve Loved Before.
DESIGN DECISIONS
