FIERCE FLUX
Fierce Flux is a makeup brand with a mission is to break beauty norms by providing high-pigment, bold, and versatile products that help people explore their fierce, ever-changing identities. The name "Fierce Flux" represents the brand's core themes of power and transformation. "Fierce" captures the bold, unapologetic nature of the brand, while "Flux" speaks to the fluidity and constant change in beauty and personal style. Together, the name signifies the brand’s commitment to fearless self-expression and the ever-evolving nature of identity.
DELIVERABLES
Brand Strategy + Naming
Brand Identity
Packaging
Social Media
Copywriting
PROJECT GOAL
To create a brand for a (conceptual) makeup and beauty company that strives to inspire a community that embraces creativity and change, offering makeup that adapts to and individuals evolving self-expression.
