"FACE" PROMOTIONAL CAMPAIGN
A fan-led social media campaign - led by my alter ego (@urmyhobihope) - aimed at generating excitement and awareness for FACE, Jimin's solo album from BTS. Typically, BTS fans create promotional videos targeting the existing fanbase during comebacks and releases. I took a different approach, designing videos to reach a broader audience, both inside and outside the fandom. This campaign pushed me to elevate my skills as a designer and creator.
PROJECT GOAL
To generate interest beyond the fanbase, achieve multi-platform reach, and create content closely aligned with the album's branding, despite limited information provided to fans.
SKILLS
3D Design and Modelling
3D Animation
Marketing + Promotional Content
Sound Design
Video Editing
Blender 3D
After Effects
PROCESS
A quick brainstorm and some ideas for the videos
Created 3D models of the word "FACE" and added the water droplet.
Added colour, lighting, and texture and rendered the animation.
3D modelled the elements for the second animation.
Added colour, lighting, and texture and rendered the second animation.
Put both videos in After Effects for post production to add descriptive text, colour/lighting correction, sound effects, and final video render.
FINAL PRODUCT
THE RESULTS
Over the course of the campaign, the results of my videos exceeded my expectations.
Twitter results: approximately 461,000 views, 76,300 likes, and 39,300 reposts over 4 videos posted.
Instagram results: approximately 100,000 views and 7,193 likes over 4 videos posted.
TikTok results: approximately 926,000 views and 189,033 likes over 4 videos posted.