ENCHANTED BOOKSTORE & GIFTS
DELIVERABLES
Brand Strategy
Brand Identity
Illustration Logo
Digital Assets
Merchandise
Signage
Copywriting
Enchanted is a bookstore specializing in romance, fantasy, and romantasy genres. Inspired by Taylor Swift’s song “Enchanted” and Hannah Grace’s novel Daydream, this store is a haven for readers who crave stories filled with wonder, passion, and a touch of magic. The visual identity leans into romantic imagery, elegant typography, and fairytale-inspired visuals, offering a unique aesthetic that many bookstores in this industry are moving away from.
PROJECT GOAL
To create a brand for a bookstore that aims to inspire and nurture a love for reading by providing a magical space where fans of romance, fantasy, and romantasy genres can discover new stories, connect with others, and escape into the worlds of their dreams.
DESIGN DECISIONS
